We all knew it was inevitable. Today Facebook launched a program called "Deals" which enables users to shop through Facebook. The program is being tested in five cities (San Francisco, Austin, Dallas, Atlanta and San Diego) and offers steep discounts similarly to the group buying sites mentioned in my previous post The Rebirth of Student Discounts Through Collective Buying. I anticipate this to be a major threat to overnight group buying sensations Groupon and Living Social. Imagine the dismay of finding out there is a rival service that already hast 600 million members in addition to an endless quantifiable amount of their personal information and behavior patterns. Looks like we'll find out if Groupon can live up to the hype and if people are willing to let Facebook dominate yet another aspect of their lives.
No comments:
Post a Comment