Bro-mographics

Last semester the essay question on my final exam for marketing was "How will Tiger Woods' recent scandal affect the Tiger Woods brand?" The answer was that it wouldn't have any significant effect in the long run because the demographic his brand is marketed towards is young men. What that really means is that Bros don't give a shit! Other than doling out a few spontaneous high fives and sexist comments, his core demographic, aka Bros, has remained unaffected, if not encouraged. Despite this, Tiger Woods has still lost a few sponsors that reach beyond the bromographic such as Gatorade and Accenture because "slam pieces" also get thirsty and desire financial stability. CEO of Tag Heuer Jean-Christophe Babin says Tiger's brodultary has actually encouraged them to increase bromotions featuring Tiger Woods. According to Babin

"In China conversely you have Tag Heuer with Tiger Woods everywhere because [with] the Chinese it rather increases their esteem," he said. "In China, by tradition, your success is measured by your number of mistresses."

I hate contributing to meaningless brosteria and wasn't planning on making a post about the scandal but after reading a post on BrosLikeThisSite.com I couldn't resist. The entire post is basically a hilarious explanation of why my essay answer is correct. I highly recommend reading the whole thing These two excerpts pretty much say it all.

"November 27, 2009 bros hit the fucking jackpot. It was on this day that one of our favorite athletes, video games, and Gatorade flavors became so much more. It was on this day that Tiger Woods became the fucking man. As news emerged about the porn stars, reality TV sluts, and waitresses from shitty restaurants that Tiger had banged, bro-haters across the world decided to judge him by spewing brocial slurs such as “sinner,” “sexual deviant,” “liar,” “creep,” or “pervert.” While all these hateful words emerged across the country, there were only two words that came to any true bro’s mind: “Bro. King.” Bros fucking love Tiger Woods."

"Bros have always supported Tiger Woods, but it took a late night Ambien and Vicodin fueled car crash to truly open every bros’ eyes. This weekend as he makes a comeback against all odds with society constantly judging his every move, bro everywhere will be there to support their fallen Bro King. For years, only the Token Black Bro wearing the Nike hat and red shirt on Halloween for the sixth straight year were able to make the claim. But now, thanks to his sacrifice for the rights of his fellow bros everywhere, we are all now able to honestly declare: “I am Tiger Woods.” Your throne awaits, Tiger. Fire away."